Asus Zenbook Pro 15 Media Markt
 | |
 Media Markt shop in Herstal, Belgium | |
| Type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1979 |
| Founder |
|
| Headquarters | Ingolstadt Federal republic of germany |
| Number of locations | 1036 |
| Products | Consumer electronics |
| Revenue | €21.4 billion (2020/21)[1] |
| Parent | Ceconomy |
| Website | www |
Media Markt is a German multinational concatenation of stores selling consumer electronics with over grand stores in Europe. With chain of stores Saturn it constitutes Media-Saturn Holding, endemic by the retail company Ceconomy, which was demerged from Metro Grouping in 2017.
History [edit]
Media Markt was founded past entrepreneurs Leopold Stiefel, Walter Gunz, Erich Kellerhals, and Helga Kellerhals. The first shop opened on 24 November 1979 in Munich. By 1985, nine other stores had opened near Munich.
In 1988 Kaufhof Warenhaus AG acquired a 54 per centum majority in the holding company of the media stores founded in 1979. In 1989 expansion began in neighboring countries. Media Markt took over the competing retail chain Saturn in 1990, in which Kaufhof was already involved. In 1996 Kaufhof Belongings, Metro Cash & Carry, Deutsche SB-Kauf AG and the German language department store Asko AG (where a Metro holding company had previously each held shares) merged and formed Metro AG. Since the merger into the MediaMarktSaturn Retail Group, Media Markt and Saturn have been managed equally independent brands in a centrally controlled group.
On November 17, 2010, the first Media Markt was opened on Huaihai Road, in Shanghai, China. Six more stores followed, which were realized together with Foxconn through a articulation venture. In January 2013, it became known that Media Markt would withdraw from China because the Metro Group would not be able to heighten the capital necessary for its further expansion.[two] [three]
In January 2013, Metro had around 78% of the shares. The Kellerhals family endemic 21.67% through their indirectly held holding visitor Convergenta Invest.[4]
Since 2017 Media-Saturn Property which consists of Media Markt and Saturn bondage is owned past Ceconomy, a visitor formed through a demerger from Metro Group.[5]
In July 2017 Ceconomy bought a 24% stake in French multinational Fnac Darty.[6]
Ceconomy sold in 2018 46 stores in Russia to M.video in exchange for 15% in the Russian retailer.[7]
Operations [edit]
Media Markt store in Malmö, Sweden
Countries in which Media Markt operates
In 2012, the visitor launched its online shop, starting with Deutschland in January.
In Italian republic, the Media World make is used instead of Media Markt, while in Luxembourg the Saturn brand is used.
Franchise model [edit]
Every store is x% owned by the store director. Shop managers have discretion as to which products to stock, range, pricing, personnel and textile costs.
| Country | Stores[viii] |
|---|---|
| Germany | 404 [a] |
| Italy | 119 |
| Spain | 107 |
| Turkey | 87 |
| Poland | 81 |
| Austria | 52 |
| Netherlands | fifty |
| Republic of hungary | 34 |
| Sweden | 28 |
| Switzerland | 25 |
| Kingdom of belgium | 24 |
| Greece | thirteen |
| Portugal | 10 |
| Luxembourg | 2 |
- ^ Includes 137 Saturn stores in Germany.
Advertizing [edit]
Media Markt store in Oldenburg, Germany
Media Markt vending auto at Hamburg Airport, Frg
Media Markt had an aggressive advertising similar to American companies and also a few controversial commercials in the 2000s. It is known in Frg for its humorous, simply sometimes crude, advertising campaigns; for example, the slogan "Lasst euch nicht verarschen" pregnant "Don't let yourself be conned", literally verbal prefix for- (ver-) + ass (Arsch) + infinitive suffix -en (-en).
The well-known advertising campaigns of the brands Media Markt and Saturn are designed past the internal marketing arrangement redblue Marketing GmbH in Munich.
Slogan [edit]
Media Markt's main slogan "Ich bin doch nicht blöd" (I'm not stupid) has been translated into the languages of the other countries where the visitor operates, except Italy and Poland:
| Language | Slogan |
|---|---|
| High german | Ich bin doch nicht blöd. (I'g not stupid.) |
| Spanish | ¡Yo no soy tonto! (I am non a fool!) |
| Dutch | Ik ben toch niet gek (I'm not crazy) |
| French | Je ne suis pas fou. (I'chiliad not crazy) |
| Galician | Eu non son parvo! (I am not a fool!) |
| Greek | Δεν είμαι και χτεσινός! (I was not born yesterday) |
| Hungarian | Mert hülye azért nem vagyok! (Because I'grand non stupid) |
| Italian | Non sono mica scemo! (I am not stupid!),[a] Fatto apposta per me (Just made for me) |
| Polish | Tu wszystko działa dla ciebie. (Everything works for you lot here.) |
| Portuguese | Eu é que não sou parvo! (Information technology's not me who'south a fool!) |
| Swedish | Allt annat känns puckat! (Everything else seems stupid!) |
| Catalan | Jo no sóc tonto! (I am non stupid) |
| Basque | Ni ez naiz inozoa! (I am non stupid) |
| Turkish | Bakmadan almam. (I don't buy without seeing information technology.) |
2006 World Cup advertizing campaign [edit]
Prior to the 2006 World Cup, Media Markt launched a campaign, challenge to be the "best fan supplier" ("Bester Fanausrüster"), with commercials showing international football fans shopping at Media Markt, showing exaggerated stereotypes of the participating countries, and making fun of the Austria team, which did not qualify. This included a French seductress, Dutch fans smoking marijuana in caravans, or a Saudi haggling - to pay more. German fans were portrayed with large bellies, asking for refrigerators to keep their beer cool, rather than looking for a new Tv.
An boosted serial of ads, promoting a rebate of €10 for each goal Frg scores (except penalty shoot-outs), showed international soccer fans begging the Germans to score as many goals as possible - against their ain team.
When the netherlands lost to Portugal, Media Markt used a quote from a 1980s show featuring Rudi Carrell, a Dutchman who was a long-time Idiot box glory in Germany, to express Schadenfreude. A World Cup trophy is shown to grieving Dutch fans in their caravan with the annotate "This would have been your prize!".
Smooth advertisement [edit]
Media Markt store in Bydgoszcz, Poland
In March 2006, the "Poland version" showed moustache-wearing Polish customers praising the shop for "prices deep like Smooth soul" before hugging the German sales managers, who looked quite uncomfortable in the bear hugs. Afterwards, one of the Germans pointed out that his sentinel was nonetheless in that location, and that "The Pole is an honest person, afterward all". So, the 3 men are shown to be missing their trousers.[ix]
This commercial caused a scandal in Poland, for the widely known unfounded German stereotype of Poles being thieves. Media Markt argued that the advertisements too made fun of other national clichés, including Germans, and none of the other clichés were perceived equally negative towards the people they presented. Information technology aimed to exaggerate the cliché of the Polish thief to dismiss it as unjustified prejudice, Media Markt claimed.[10]
The store apologised and withdrew the advert after their Smooth co-operative asked to do so, following protests in Poland, a telephone call from the Smooth embassy in Berlin and protests from German Polonia.
Portuguese advertisement [edit]
In Jan 2008 Media Markt launched a campaign presenting a fictitious country called "Dumb State", where several characters with Eastern European accents were presented as being from this country, which even has an canticle. A central theme of this campaign presented a Male child Scout as an idiot. This really upset people as many consider Scouts to be responsible and valued members of social club. An online petition was created to persuade Media Markt to withdraw the campaign and to offer a public apology. Due to this petition and a lot of pressure from the Scouting movement, Media Markt had to remove the Boy Scout from their campaign, including TV and radio ads.
Turkish advertising [edit]
Turkish Union Association in Eskişehir, Turkey motivated break of an advert campaign by the group on grounds that Media Markt "insulted Turkishness" by depicting consumers that purchased overpriced merchandise with animate being heads. A ban of the advertisements lasted for 3 months in 2009.[11] There have been many accusations on their official Facebook fan folio about their fake production advertisements in Turkey.
Saubillig [edit]
A former German language entrada played on the High german expression "saubillig" which means extremely cheap, just literally "sow (female pig) cheap". Sau- is a mutual emphasising prefix in colloquial German language. Inside the stores, the entrances were signposted as "Schweingang" = wordplay on the give-and-take Eingang (Entrance) and Schwein (pig), and the exit equally "Sausgang" = wordplay on the word Ausgang (Leave) and the German give-and-take for sow (Sau) - the female grunter.
Controversies [edit]
Misleading advertising methods [edit]
Article without VAT [edit]
Media Markt promised in 2005 a promotion to sell items "without VAT" (with a discount equal to VAT). The prices for these items had previously been increased in order to actually achieve the normal price. A competitor sued a branch in Mannheim.[12]
Decoy offers [edit]
The MediaMarktSaturn Retail Group has made bait-and-switch in the past: manufactures were advertised extensively at extremely low prices but were sold out within a very short fourth dimension. According to example police on the police against unfair competition (UWG) advertised special offers must be available for at least two days. Consumer advocates criticized that this was often not guaranteed at Media Markt and Saturn. The group denied that; in that location were just a few exceptions despite big stocks. Information technology is generally difficult to provide concrete testify of such cases, since consumer protection groups do not have access to the delivery dates of the companies.[xiii]
Cost Guarantee [edit]
In 2005, samples from the Frankfurter Allgemeine Zeitung in the Munich surface area showed that Media Markt or Saturn stores were more expensive in fifteen out of 21 cases than local competitors. In Berlin they were 11 out of 21 cases. The MediaMarktSaturn Retail Group countered the allegations with a "price guarantee" that promised buyers a refund of the toll difference if they found the product at a cheaper price in another store.[14]
0 -% - financing [edit]
In 2013, 0% financing from the Spanish bank Banco Santander was criticized. A credit loss insurance that costs ten% is taken out merely on a note in the pocket-sized print.[15]
The exclusive sale of Intel PCs [edit]
According to research published past the Fiscal Times Germany in 2008, the MediaMarktSaturn Retail Group committed to Intel in 1999 to only sell PCs with Intel processors. The holding visitor received 85 million euros in buy discounts and advertisement grants from Intel in 2007 alone. The European antitrust authorities investigated the distortion of contest. Intel was fined 1.06 billion euros in May 2009 by the European Competition Commission for these and other antitrust violations.[16]
The retail chain was moved past Intel's discount arrangement to have only insignificant or no computers with AMD processors on offering. Co-ordinate to the European Commission, Intel has made direct and indirect payments to MSH since 1997. The payments were subject to the condition that, if possible, only offer Intel systems.
Trunk searches [edit]
In 2014, in Krems an der Donau in Lower Austria, theft of the Media Markt, which is said to have been committed past employees, non just carried out purse checks, as is common in many companies simply as well body searches on all employees. The unions see this as a violation of human dignity.[17] As a issue, employees of other branches in Austria reported this procedure. This approach was blamed on the security service providers by the company.[18]
Antitrust proceedings [edit]
On June 13, 2014, the Austrian Federal Contest Authorization (BWB) announced a decision past the dare court on Apr 23, 2014, against Media-Saturn Beteiligungs gmbH. A fine of 1,230,000 euros was imposed for vertical price matching of retail prices with the electronics manufacture betwixt October 2009 and early on 2013.[19]
Notes [edit]
- ^ This slogan is used in the Italophone Switzerland
References [edit]
- ^ "Ceconomy Annual Report 2020/21" (PDF). ceconomy.de. 14 December 2021.
- ^ "Media Markt scheitert in China". director-magazin.de. 26 July 2017.
- ^ "Media Markt closes all Chinese stores - Business - Chinadaily.com.cn". www.chinadaily.com.cn . Retrieved 2020-01-18 .
- ^ "Media-Saturn-Mitgründer verkauft an Metro". manager-magazin.de. 28 Jan 2013.
- ^ "Demerger of METRO Group completed - New METRO and CECONOMY embark trading at the stock substitution tomorrow". METRO AG. 2017-07-12. Retrieved 2017-11-13 .
- ^ "CECONOMY buys 24% Fnac Darty pale for €452 meg". spglobal.com. 26 July 2017.
- ^ "Federal republic of germany's Ceconomy to swap Russian business for M.video pale". Reuters.com. twenty June 2018.
- ^ "International presence MediaMarktSaturn". mediamarktsaturn.com. 30 September 2021.
- ^ "Media Markt nie dla Polaków". Youtube.com. 31 March 2011. Archived from the original on 2021-12-21.
- ^ "Proteste aus Polen - Media Markt zieht Fernseh-Werbung zurück". Focus.msn.de. 28 March 2006. Archived from the original on 16 May 2006.
- ^ "Ads criticized for insulting Turkishness with creature heads on humans". Hurriyetdailynews.com. 22 October 2009. Retrieved 2015-09-24 . [ dead link ]
- ^ "Media-Markt mogelte bei Mehrwertsteuer". ftd.de. 8 November 2006. Archived from the original on 24 February 2007.
- ^ "Gericht knöpft sich Media-Markt-Werbung vor". spiegel.de. 9 May 2007.
- ^ Heeg, Thiemo (9 January 2006). "Die Trickser vom Media-Markt". faz.net.
- ^ "Kreditversicherung wider Willen". orf.at. 23 March 2013.
- ^ "Intels Praktiken schockieren Kartellrechtler". spiegel.de. 13 May 2009.
- ^ "Leibesvisitation bei Mitarbeitern". orf.at. 7 January 2014.
- ^ "Media Markt: Weitere Leibesvisitationen". orf.at. nine January 2014.
- ^ "BWB/K-302 Geldbußenentscheidung gegen Media-Saturn BeteiligungsgmbH". bwb.gv.at. 13 June 2014. Archived from the original on 28 September 2014.
External links [edit]
- Official website
Asus Zenbook Pro 15 Media Markt,
Source: https://en.wikipedia.org/wiki/Media_Markt
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